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In order for businesses to keep up in today’s highly competitive and technology-driven marketplace, cutting-edge tools are necessary to provide them with the information and resources they need to effectively manage their operations. One of the most critical aspects of running any business is having good relationships with customers. That is why it is essential to have quality customer relationship management (CRM) software to effectively manage relationships and communications with customers.

CRM software can be very expensive, but there are free versions that are also available. In this article, we will discuss some of the top free CRM software solutions that are available.

1. Hubspot CRM

This is a complete CRM system that provides all of its functionality free of charge. A majority of CRM providers only offer their premium functions for a fee, but Hubspot CRM gives away all of them.

The CRM system is part of a large productivity suite of tools and is a premier Google partner. The software has been designed to help medium and small businesses close more sales and be able to see their entire sales pipelines.

There is an automated engine that comes with Hubspot CRM. It tracks customer interactions across multiple channels (social media, meetings, phone, and email); stores leads on a clean timeline rather than in cluttered inboxes and easily integrates with similar applications and third-party systems. Two of the biggest advantages of the Hubspot CRM is the easy navigation and intuitive interface.

Enterprise level users might find the software too basic for their customer service needs. The software has been designed for sole service providers and vendors, along with small and medium-sized companies who need to support a moderate level client base within the construction, real estate, accounting, retail and similar industries.

Free Features

All support services, integrations, and CRM features are provided for free. You just need to sign up for a Hubspot account, get your data imported and then the system will manage your customer relationships for you. The following features are included:

  • Up to 1,000,000 contacts and users
  • Unlimited storage
  • Numerous product integrations
  • Training base
  • Custom support tickets, live chat, and phone support
  • Scheduling and templates
  • Taskboard
  • Drag-and-drop communicators
  • Fast leads backlog
  • Automated website visitor tracking
  • Lead enrichment
  • Pipeline management and custom views
  • Phone integration
  • Automated importing from social media, phone databases, and email hubs
  • Arranged client profiles and customer documentation

2. Insightly

Insightly features automated tracking and granular sharing to make it one of the best free CRM tools. It is a freemium system that delivers fully-featured packages for a modest fee. However, they also offer one of the best free plans, which is designed for sole proprietors and teams of 2 users.

The free plan focuses on collaboration and group management and therefore offers features like social CRM, an online community, and onboarding sessions. It is easy to migrate to a paid plan if needed, with packages starting at just $12 per month.

The free Insightly CRM has been designed for small and new companies who need a tool that can grow along with their specific CRM needs.

All Insight plan, both free and paid, offer most of the same functionality, except for the smart notifications and premium support that are offered for specific paid plans. One serious disadvantage for free plan users is that the dedicated mobile app is not available. The number of users and function values are limited on the free plan. However, the Insightly free plan is a good free CRM option since it provides a good blend of all necessary functions and helps small businesses get started and grow before having to invest in a paid tool.

Free Features

  • 2 users maximum
  • 2,500 records maximum
  • 200 MB storage maximum
  • Online community support
  • 10 Advanced reports
  • 500 File import rows
  • 10 Customers fields (2/record)
  • Mass emails (10/day)
  • 5 Email templates

3. Freshsales

The Freshsales CRM has been designed to meet all of the contact management needs of various types of businesses. The free-to-use and well-balanced Freshsales software is very attractive for both developing and small businesses.

The simplicity of the system also makes it quite attractive. Freshsales captures, distributes, scores and verifies leads free of charge, and does this via multiple communication channels. Unlike Insightly, Freshsales doesn’t have any limits on its support, storage or users with its free plan.

This CRM software is well-suited for mid-market, small and startup businesses to attract and preserve their leads.

The free package offered by Freshsales is called Sprout. The software compiles all features that are necessary for successful and easy contact management. It is lacking in the smart notifications, funnel views and sales management capacity that is available with its paid plans, but for managing a lead base for free, it is quite sufficient.

Free Features

  • Unlimited storage
  • Unlimited records and contact base
  • Unlimited number of users
  • Lead capture and automated importing of leads (social media, email, phone)
  • Full management kit for accounts, contacts, and leads
  • Advanced reporting
  • Basic lead scoring
  • Seamless Freshdesk integration

Final Thoughts

Finding the right free CRM can be a great way to kick start your business, and the ones listed above are a good place to start. As your business grows, you may want to opt for a paid service, as they typically feature more features and better customer service.