Zapier is an easy way to connect Infusionsoft with hundreds of web services (https://zapier.com/zapbook/infusionsoft). Zapier lets you use triggers and actions to automate tasks that would normally require custom development, thousands of dollars in up front development, and long deployment times.
You can select a trigger (for instance “any time a user fills out my Wufoo contact form”) and an action (for instance “create a contact in Infusionsoft) through a simple wizard-like UI in Zapier. The trigger/action pair make up what we call a Zap.
Zaps run automatically every 5-15 minutes depending on your plan. When a trigger item is found the Zap automatically does the defined action step. This saves users the hassle of having to manually do these repetitive tasks.
The best part bout Zapier is that it makes APIs accessible to non-technical users. Marketers, sales teams, support teams, entrepreneurs, and small business owners can use Zapier easily to automate common and valuable Infusionsoft task.